Overview
A presentation website for a residential development project, built to generate qualified leads (viewings and reservations).
Challenge
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Generate qualified leads from search and local campaigns.
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Present floor plans, apartment types and technical specifications quickly and clearly.
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Optimize for local search (Bratislava, specific street/district).
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Deliver mobile speed and clear CTAs (viewing / inquiry).
Solution (SEO-focused)
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Page structure: Hero (benefit) → Floor plans & pricing → Technical specifications → Gallery → Book a viewing (sticky CTA).
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Meta title/description templates targeting local keywords, e.g. “Apartments for sale Bratislava – GaudiResidence | Book a viewing”.
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On-page SEO: H1/H2 headings built around phrases like “residential development”, “apartments for sale Bratislava” and “book a viewing”.
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Schema.org: Offer / Residence / RealEstateAgent markup for richer SERP display.
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Dedicated landing pages for key segments (2-room, 3-room, investor) with their own URLs and optimized meta tags.
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Images: WebP format with alt texts containing keyword variants (e.g. “3-room apartment floor plan GaudiResidence Bratislava”).
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Technical: minimized JS, CDN, mobile-first loading priority, canonical + hreflang where needed.
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Lead tracking: UTM parameters + CRM integration + event tracking (GA4) to measure campaign performance.
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